Mein: Meesha Shafi’s Act of Defiance

Okay so,  I’ve taken off my watch, rings and wristbands. I do this to ensure no hindrances as I begin to write this article. My hope is, by relaying this information, you understand the urgency with which I write this. Pepsi Battle of the Bands Season 3 concluded this past weekend. This season’s swan song…

The best Pepsi Ad Pakistan has Ever Seen

Our world is full of secrets. Especially in this day and age where people want to be ‘first’ for everything, from PSL tickets to Sapphire Sales. One thing, however, that isn’t a secret is my love for Pepsi. Love not just because I help run one of the largest (in Asia)  manufacturers of the stuff….

It’s Time We Went to Rehab for Our Coke Studio Addiction

I was scrolling through Facebook as one does late one night. It’s useful for finding out about current events, you see. After reading about Mahira’s cringe-worthy reaction to Javed Sheikh’s awkward show of affection, I realized that the Lux Style Awards took place the night before. So naturally, I was curious to see who the…

Pakistani Music and a Battle of the Brands: The Musical

Prologue Before you get ahead of yourselves, no I’m not going to be singing. You don’t want to hear that. Trust me. This is just me trying to be clever, as you know I am. Act 1: The warriors enter the arena. Music and Pakistan have developed a relationship akin to estranged lovers in recent…